Lorde fever has spread through America and possibly further. KROQ and Live105 are two stations in California that I know have been playing Lorde non-stop. She is on the radio as I type this. They have been playing her on heavy rotation since at least early in March. While her beats are steady and lyrics are clean. I just can't bring myself to get into her stuff. To tell you the truth it all sounds the same to me.

Pure Heroine was regarded as one of the most anticipated releases of 2013. Her songs Royals and Tennis Courts (the best of the bunch) were strong enough to land her with a big recording contract. Instead of letting her simmer for a bit longer. They jumped right into making this Kiwi singer a instant sensation. She's only sixteen for Christ-sakes she has all the time in the world to really hone her craft. Instead, she's popping prematurely.


Look at the creativity displayed above on the album art. Just about as much creativity as one of her songs. The lead single from her album is Teams. Sure, it's catchy and the beat just wont stop. However, that doesn't stop it from sounding like every other song on the album. The tempo may change but the general attitude stays the same throughout. Teams is nothing more than a regurgitated version of Royals.  


Am I being too harsh on her? No. It's like Howard Stern says on America's Got Talent. It's better for her to hear this harsh criticism now. Show business is a rough road and she has to have the ability to bounce with the drops. If she can pick her crap up and put out something really from the heart, then I might give her another listen. Who knows though? Maybe her music just doesn't speak to me. If she really breaks out then she will with her next release.